Design leadership for product companies in transition.

Building and leading design functions.
Previously at Kry, Viaplay, Mentimeter and Relex.

Track record

What I do

How I work

About

Christoffer Kittel

I’m Christoffer Kittel. For more than ten years I have led design in product companies that are changing faster than their organisations. Alongside leading, I still design and build myself, mostly where it sets the direction or raises the bar for the team.

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Case Studies

Mentimeter

From start-up to product organisation

As the first design leader, introduced product trios, assumption testing and a dedicated design function, and changed how product decisions were made.

Kry

Building design through hypergrowth

Grew a team of five into a design organisation of more than fifty across four markets in two years, through a pandemic.

Relex

Moving a design team to AI-first

Moved a design team from deadline-driven delivery to an AI-first way of working, with designers contributing code and owning their own backlog.

Memollective

Building a product alone with AI

Designed and built solo with Claude Code, from concept to working product, with a view on where AI is strong, where it falls short, and why design judgement matters more.

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