Design leadership for product companies in transition.
Building and leading design functions.
Previously at Kry, Viaplay, Mentimeter and Relex.
Track record
From service to strategy
Grew design from a delivery function into a strategic partner, with teams and culture to match, including Kry's growth from 5 to 50+.
New capabilities
Built research, design ops and content design as functions from scratch.
Ways of working
Career frameworks, team charters, structured critique and development plans that outlast my time in the role.
Vision and narrative
Visions, prototypes and stories that make a product direction concrete enough for leadership to commit to.
What I do
Interim design leadership
I lead your design team between leaders, or take it to the next level, and help you hire the right permanent leader.
Design function setup
I help you work out what design should be in your company: which roles to hire, where design belongs, what to expect from it and what value it should create.
Product direction
Getting a product bet from vague to concrete. Discovery, concept and prototype, and a validated strategic narrative a leadership team can actually align behind.
Thought partnership
Recurring one-to-one sessions for design leaders working through team, org and career decisions without a peer to test them on.
About
I’m Christoffer Kittel, designer and product professional with a passion for building experiences, shaping teams and coaching individuals – with the end goal of crafting products that have a positive impact on the world while making businesses thrive.
Case Studies
Mentimeter
From start-up to product organisation
How the product trio, a real design function and a few tested assumptions helped a fast-growing company work like a modern product organisation.
Kry
Positioning a brand
Moving from a tech solution to the voice of patient centred Healthcare with a thoughtful brand platform transformation.
Viaplay, Kry, Mentimeter, Epidemic Sound, Relex
The power of design sprints
How sprints turned stuck questions into shared pictures, from navigation patterns to product strategy.
