Experience
2023-
CK Studios
Freelance Consultant
Product Design, Product Strategy, Fractional Leadership, Thought Partnership, Speaker. Helping startups, established tech companies, organisations in transformation, schools etc.
2021 - 2023
Mentimeter
VP Product Design
I joined Mentimeter as the first formal leader of the design craft, with the mission to help grow and mature the design team as well as helping Mentimeter scale their Product organisation and ways of working.
I established tools, processes and principles for the Design team, including role descriptions, career frameworks, process toolkits, rituals and cultural norms. I also created and recruited the growing team through organisational design and principles. By 2023 the team was 26 people, including 4 managers overseeing Product Design, User Research, Content Design, Design Operations and a Design Systems Team.
As part of the Product leadership trio (with CPO and VP Engineering) I established and curated concepts like the Trio model, Empowered teams, Outcome based goal setting, Continuous Product Discovery, Prototype driven explorations, cross functional literacy, Strategic frameworks, Proactive alignment, user centricity etc.
I was also part of the bigger leadership forum, helping younger leaders succeed and grow.
Joined as Design Director, was promoted after 11 months to VP Product Design.
2019 - 2021
Kry
Head of Design
Grew and shaped the Product Design team as the first design leader in a hypergrowth phase, taking the team from 5 designers to 50+ people - introducing roles such as user research, design operations, design directors, across 4 markets and offices.
Led the strategic design efforts and design vision. Helped build and scale the R&D department into multimarket org and 3 product areas. Collaborated with Brand Marketing on defining and launching a major brand identity overhaul. Led exploration of new multimarket features and products. Introduced modern scalable ways of working for design and product dept, including career framework and organisational principles.
Part of R&D Leadership trio with CPO and CTO. Part of extended management team.
2012 - 2018
Viaplay
Head of Design
Overall responsible for the user experience of the Viaplay product. Introduced processes, tools, roles, and organisational setups to help the Product department and the design team to mature and improve their collaboration, quality and focus.
Oversaw strategic initiatives including innovation efforts, leading to ground breaking products and features such as the linear channel and the Olympics experiences.
Oversaw the Brand identity overhaul profect from a design and product perspective, leading to an updated visual identity, tonality and feature priority.
Grew the team from 3 to around 15. Part of the Product department leadership.
2002 - 2012
Past experience
• Senior Digital Art Director - Ottoboni (2010-2012)
• Creative Director - TV4 (2005-2010)
• Editor/Reporter - Internetworld (2004-2005)
• Editor/Developer - SVT (2002-2003)
Skills
• Product Strategy
• Product Process
• Product Design
• User Research
• Brand Identity
• Organisational Design
• People Management
• Scaling Orgs & Operations
• Leadership
• Empowerement
Speaker engagements
“The new era of Design Leadership”
- Design Talk @ Common Ground Studios, Sthlm (2023)
“Healthy habits of a Design Team”
- Design Talk @ From Business to Buttons design mingle hosted by Mentimeter (2022)
“Being the Product Designer in the internal team”
- Guest lecture @ Berghs SOC UX course (2018)
“Creating Moments that matter”
- Talk @ VUIX conference, London (2018)
“Building the Rio Olympics Product”
- Talk @ VUIX Conference, London (2017)
Beliefs
Personal
Born and raised in Skanör, I have been based in Stockholm since 1999, where I live with my wife Sophie, my two kids Klara and Viktor, and our dog Tyra.
I love to play music, ski, travel, watch great movies, hang out with friends and play video games.